Tracking Technologies

FlexOffers Tracking Technologies
1. Introduction
FlexOffers.com, LLC (“FlexOffers,” “we,” “our,” or “us”) uses tracking technologies to provide accurate attribution, improve services, and maintain security. This document explains what tracking technologies are, why we use them, and how we comply with GDPR and CCPA.

2. What Are Tracking Technologies?
Tracking technologies include cookies, pixels, tags, scripts, and fingerprinting that collect data about user interactions on our website and partner platforms. These tools help us:

• Measure performance and engagement.
• Attribute conversions accurately.
• Prevent fraud and maintain security.
• Personalize user experiences.

3. Why We Use Tracking Technologies

• Support Advertiser Programs: Ensure accurate attribution for publishers and advertisers.
• Improve Services: Analyze trends and optimize campaigns.
• Maintain Security: Detect and prevent fraudulent activity.

4. GDPR Compliance
For users in the European Economic Area (EEA):

• Legal Basis: Processing is based on contractual necessity, legitimate interest, consent, and legal obligations (GDPR Article 6).
• Transparency: We disclose all tracking technologies and their purpose.
• Consent: Explicit consent for non-essential tracking via cookie banners and preference settings.
• Rights: Users can withdraw consent, request access, correction, deletion, portability, or object to processing.
• Data Minimization: Only necessary data is collected.
• Retention: Tracking data is retained for up to 5 years or as required by law, then deleted or anonymized.
• International Transfers: If data is transferred outside the EEA, we use Standard Contractual Clauses and other safeguards.
• Security: Encryption, access controls, and fraud detection mechanisms are implemented.

5. CCPA Compliance
For California residents:

• Right to Know: Details about categories of data collected via tracking.
• Right to Delete: Users can request deletion of personal data collected.
• Opt-Out: We do not sell personal information. If this changes, users will have the right to opt out.
• Non-Discrimination: Exercising these rights will not affect access to our services.

6. Types of Tracking Technologies

• Cookies: Store session and attribution data.
• Pixels: Track conversions and engagement.
• Tags & Scripts: Enable analytics and campaign optimization.
• Fingerprinting: Used for fraud prevention and attribution accuracy.

7. Advertiser Tracking Technologies

• JavaScript Pixel Tracking: Captures order details on confirmation pages.
• Server-to-Server (S2S) Postback: Secure, real-time conversion reporting.
• Click & RefID Tracking: Captures affiliate IDs for attribution.

8. Advanced Tracking Enhancements

• Fingerprint Tracking for cross-device attribution.
• First-Party Cookie Tracking for compliance.
• Dual Tracking for redundancy.
• Full Funnel & First Click Attribution for multi-touch models.

9. NETWORK PARTNERSHIPS
We work with a large variety of affiliate network partners, aggregating their advertiser program offerings with ours to create a centralized and organized location for Vendors to get all the programs they need from one place. When clicking a link or banner advertisement on a Vendor’s website or other traffic source placement, a tracking cookie is used to collect information on the user and give credit for the click to the Vendor. Such cookies are not controlled by Flexoffers and not covered by our own privacy policy, but are instead controlled by the advertiser networks who host the Client’s affiliate program.

A list of our partner networks appears below along with their associated privacy policies.